eCommerce for Export

The Prosperity Fund’s Brazil Trade Facilitation Program is a cooperative initiative between the governments of Brazil and the United Kingdom to promote inclusive economic growth. In addition to improving national export and import port processes, the program aims to encourage greater participation by small and medium-sized companies in the international market, with the special participation of women and other minority groups.
Exports have been suffering the direct consequences of the COVID-19 pandemic, and electronic commerce has been for many a survival measure, whether to keep selling their products or looking for new opportunities to increase their sales.
With this in mind, the Brazil Trade Facilitation Program, in partnership with eBay and the eCommerce Institute, will offer a subsidy training in e-commerce for small and medium-sized Brazilian companies that are interested in starting or expanding their sales abroad. The participation of small and medium companies led by women and afro-descendants is strongly encouraged.
CROSS-BORDER
- Focus: online sales to new markets, mainly in South America.
- When: from September to December 2020, including monitoring of activities implemented by the company in January / February 2021.
- Format: 16 weeks, 180 hours, in Portuguese, online.
- Main topics:
- Demand in key markets
- Strategies for entering international markets (via marketplaces or own store)
- Logistics and payments management
- Online presence optimization
- Foreign trade rules
- Profile of the participants: companies that already have experience with e-commerce and online presence, interested in investing in the expansion of their business.
- Investment:
- Early bird registration from August 24th to September 25th – R$ 1,335.00 (including a subsidy of approximately 88% financed by the Brazil Trade Facilitation Program). The eCommerce Institute course, without allowance, has a total cost of R$11.000
- Regular registration from September 1st to October 5th – R $ 2,760.00 (including approximately 75% subsidy financed by the Brazil Trade Facilitation Program). The eCommerce Institute course, without the allowance, has a total cost of R$11.000
ADDITIONAL DISCOUNTS FOR COMPANIES LED BY WOMEN AND AFRO-DESCENDENTS WILL BE EVALUATED UPON REGISTRATION.
Number of places: 150
- Through the eCommerce Institute’s eWomen Program, 50 full scholarships will be awarded to women and Afro-descendants who lead Brazilian micro and small companies. Selection by registration until October 5th.
TAKE ADVANTAGE OF THE GLOBAL MARKETPLALCES TO REACH THE MARKETS OF THE AMERICAS ON BOARD OF EBAY (B2C SALES)
- Focus: how to boost your sales to the United States and Latin American countries through an eBay online store.
- When: online modules held between September 2020 and March 2021
- Format: 7 online workshops, 5-hour individual training, and personalized follow-up, in English.
- Main topics:
- How to set up your store on eBay to reach 200 million online shoppers;
- Logistics management; and
- Optimizing online presence.
- Profile of the participants: companies that already have strong experience with electronic commerce, online presence, minimum portfolio of 5 products, and mastery of the English language.
- Investment: training and workshops are free
- Number of places: 50
- Format: 7 online workshops, individual training of 5 hours and personalized follow-up. The course will be taught in English with the possibility of conversation in Spanish if necessary.

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